Exploring materialistic bandwagon behaviour in online fashion consumption : a survey of Chinese luxury consumers
Giada Mainolfi
| Year of publication: |
2020
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|---|---|
| Authors: | Mainolfi, Giada |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 120.2020, p. 286-293
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| Subject: | Bandwagon luxury consumption behaviour | Brand consciousness | Luxury fashion goods | Materialism | Luxusgüter | Luxury goods | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Nachfrageinterdependenz | Interdependent preferences | Konsumtheorie | Consumption theory | China | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.11.038 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417130