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Markenimage
Consumer behaviour
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6,982
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6,981
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6,055
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5,435
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5,339
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5,233
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5,024
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4,947
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4,496
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18
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18
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Melewar, T. C.
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Journal of business research : JBR
385
The journal of product & brand management
251
Journal of retailing and consumer services
227
The journal of brand management : an international journal
225
Psychology & marketing
102
Asia Pacific journal of marketing and logistics
92
European journal of marketing : EJM
79
Journal of marketing communications
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Journal of international consumer marketing
71
International journal of hospitality management
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Marketing intelligence & planning
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The journal of consumer marketing
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Journal of strategic marketing
57
International marketing review
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Journal of global marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Cogent business & management
50
Journal of travel and tourism marketing
49
Marketing letters : a journal of research in marketing
48
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of marketing
46
Journal of promotion management : innovations in planning and applied research
45
International journal of internet marketing and advertising : IJIMA
44
Journal of the Academy of Marketing Science
43
Journal of Islamic marketing
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
International journal of advertising : the review of marketing communications
39
Journal of marketing management : MM
39
Journal of promotion management : JPM
37
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36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
The IUP journal of brand management : IJBRM
35
SpringerLink / Bücher
34
International journal of advertising : the quarterly review of marketing communications
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Tourism management : research, policies, practice
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European journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
7,031
USB Cologne (EcoSocSci)
7
BASE
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1
EconStor
1
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1
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
2
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
3
Antecedents and consequences of trust : an e-tail branding perspective
Das, Gopal
- In:
International journal of retail & distribution management
44
(
2016
)
7
,
pp. 713-730
Persistent link: https://www.econbiz.de/10011595575
Saved in:
4
The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Puwirat, W.
;
Suchart Tripopsakul
- In:
European research studies
22
(
2019
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
Saved in:
5
Mediating role of brand app trust in the relationship between antecedents and purchase intentions-Iranian B2C mobile apps
Movahedisaveji, Mohammad Mahdi
;
Shaukat, Badiea
- In:
Journal of management analytics
7
(
2020
)
1
,
pp. 69-104
Persistent link: https://www.econbiz.de/10012171634
Saved in:
6
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
7
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
8
Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Mortimer, Gary
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 101-111
Persistent link: https://www.econbiz.de/10011808556
Saved in:
9
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
10
How e-servicescapes affect customer online shopping intention : the moderating effects of gender and online purchasing experience
Wu, Wann-Yih
;
Quyen, Phan Thi Phu
;
Rivas, Adriana A. Amaya
- In:
Information systems and e-business management : ISeB
15
(
2017
)
3
,
pp. 689-715
Persistent link: https://www.econbiz.de/10011758859
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