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Bimodale Wahrnehmung von Verpackungsdesign : der Einfluss von Optik und Haptik auf Markeneindrücke von Konsumenten
Littel, Sandra - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008653425
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Design like Apple : seven principles for creating insanely great products, services, and experiences
Edson, John; Beck, Ernest - 2012
"Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating … designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and … companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons …
Persistent link: https://www.econbiz.de/10009579582
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Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina - 2013 - Fourth edition
and analysis through brand strategy, design development through application design, and identity standards through launch …
Persistent link: https://www.econbiz.de/10009680301
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Designing brand identity : an essential guide for the entire branding team
Wheeler, Alina - 2009 - 3rd ed.
Persistent link: https://www.econbiz.de/10003830852
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2003
Persistent link: https://www.econbiz.de/10001713028
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Designing brand identity : an essential guide for the entire branding team
Wheeler, Alina - 2018 - Fifth edition
Persistent link: https://www.econbiz.de/10011672159
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004399191
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The brand gap : wie sich die Kluft zwischen Design und Unternehmensstrategie schließen lässt
Neumeier, Marty - 2021
Persistent link: https://www.econbiz.de/10012390933
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
Redler, Jörn (ed.); Schmidt, Holger J. (ed.);  … - DerMarkentag <Veranstaltung> <8., 2021, Online> - 2023
Forschungserkenntnisse zur Zukunft der Markenforschung auf. Im Fokus der Konferenz 2021 stand die Schnittstelle Marken/Design. Alle … Konferenzbeiträge haben einen doppelt-blinden Begutachtungsprozess durchlaufen. Themenkreise dieses Tagungsbandes sind: Design und … Management von Markenbeziehungen, Effekte und Design digitaler Markenkommunikation, Erfassung und Interpretation von Markenimages …
Persistent link: https://www.econbiz.de/10014248064
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Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina (contributor) - 2013 - 4. ed.
Persistent link: https://www.econbiz.de/10009694935