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Market orientation : reflections on field-based, discovery-oriented research
Carpenter, Gregory S. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 13-19
Persistent link: https://www.econbiz.de/10011741530
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Market driving, market driven, or both? : toward a concept of dual market orientation
Carpenter, Gregory S. - In: Industrial marketing management : the international … 113 (2023), pp. 357-359
Persistent link: https://www.econbiz.de/10014433612
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Legendary luxury brands : inventing the future by reaching to the past
Carpenter, Gregory S.; Barlier, Xavier - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 464-470
Persistent link: https://www.econbiz.de/10012819697
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The past, present, and future of marketing strategy
Sozuer, Sibel; Carpenter, Gregory S.; Kopalle, Praveen K.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 163-174
Persistent link: https://www.econbiz.de/10012301432