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Effects of competitive context and of additional information on price sensitivity
Huber, Joel - In: Journal of marketing research : JMR 23 (1986) 3, pp. 250-260
Persistent link: https://www.econbiz.de/10001011971
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Dealing with product similarity in conjoint simulations
Huber, Joel; Orme, Bryan; Miller, Richard - In: Conjoint measurement : methods and applications, (pp. 393-410). 1999
Persistent link: https://www.econbiz.de/10001444736
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Dealing with product similarity in conjoint simulations
Huber, Joel; Orme, Bryan; Miller, Richard - In: Conjoint measurement : methods and applications, (pp. 479-496). 2001
Persistent link: https://www.econbiz.de/10001690284
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Dealing with product similarity in conjoint simulations
Huber, Joel; Orme, Bryan; Miller, Richard - In: Conjoint measurement : methods and applications, (pp. 347-362). 2007
Persistent link: https://www.econbiz.de/10003544689
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The shopping momentum effect
Dhar, Ravi; Huber, Joel; Khan, Uzma - In: Journal of marketing research : JMR 44 (2007) 3, pp. 370-378
Persistent link: https://www.econbiz.de/10003547561
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Marketing research
Green, Paul E.; Malhotra, Naresh K. - 2017
Persistent link: https://www.econbiz.de/10011634312
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Dealing with product similarity in conjoint simulations
Huber, Joel; Orme, Bryan; Miller, Richard - In: Conjoint measurement : methods and applications ; with …, (pp. 505-522). 2003
Persistent link: https://www.econbiz.de/10001998778