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Prelaunch forecasting of new automobiles
Urban, Glen L. - In: Management science : journal of the Institute for … 36 (1990) 4, pp. 401-421
Persistent link: https://www.econbiz.de/10001083747
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The nature of lead users and measurement of leading edge status
Morrison, Pamela D.; Roberts, John H.; Midgley, David F. - In: Research policy : policy, management and economic … 33 (2004) 2, pp. 351-362
Persistent link: https://www.econbiz.de/10001967280
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From academic research to marketing practice : some further thoughts
Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
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The impact of marketing science research on practice : comment
Winter, Russell S. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 142-143
Persistent link: https://www.econbiz.de/10010400718
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Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 141
Persistent link: https://www.econbiz.de/10010400722
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The past, present and future of marketing research in Australia and New Zealand : a personal sampler of some key figures
Roberts, John H. - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 3, pp. 186-189
Persistent link: https://www.econbiz.de/10014321857
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Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa; Johar, Gita Venkataramani; Berger, Jonah; … - In: Marketing letters : a journal of research in marketing 34 (2023) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10014265918