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THE CUSTOMER - Getting the Mos...
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Market research
Beziehungsmarketing
106
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106
Consumer behaviour
58
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58
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47
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46
Marketingmanagement
46
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31
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28
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23
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18
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15
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English
17
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Kumar, V.
16
Aaker, David A.
6
Day, George S.
6
Leone, Robert P.
3
Harmeling, Colleen M.
2
Palmatier, Robert W.
2
Arora, Neeraj
1
Donthu, Naveen
1
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1
Ghose, Anindya
1
Gupta, Shaphali
1
Hess, James D.
1
Holm, Morten
1
Iyengar, Raghuram
1
Jing, Bing
1
Joshi, Yogesh V.
1
Kumar, Satish
1
Lurie, Nicholas H.
1
Nagpal, Anish
1
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Pattnaik, Debidutta
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Reinartz, Werner J.
1
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1
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1
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1
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1
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1
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1
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Journal of the Academy of Marketing Science
2
International journal of forecasting
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Review of marketing research
1
SAGE texts
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
The handbook of marketing research : uses, misuses, and future advances
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Looking through the marketing lens : my journey so far ...
Kumar, V.
-
2011
Persistent link: https://www.econbiz.de/10009270384
Saved in:
2
A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen
;
Reinartz, Werner J.
;
Kumar, Satish
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
Saved in:
3
International marketing research
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001354500
Saved in:
4
International marketing research
Kumar, V.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 628-645)
.
2006
Persistent link: https://www.econbiz.de/10003420690
Saved in:
5
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
1999
Persistent link: https://www.econbiz.de/10000673313
Saved in:
6
Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.
;
Sharma, Amalesh
;
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
Saved in:
7
Forecasting category sales and market share for wireless telephone subsribers : a combined approach
Kumar, V.
;
Nagpal, Anish
;
Venkatesan, Rajkumar
- In:
International journal of forecasting
18
(
2002
)
4
,
pp. 583-603
Persistent link: https://www.econbiz.de/10001723138
Saved in:
8
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
;
Leone, Robert P.
-
2011
-
10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
Saved in:
9
Measuring customer profitability in complex environments : an interdisciplinary contingency framework
Holm, Morten
;
Kumar, V.
;
Rohde, Carsten
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10009548616
Saved in:
10
Marketing research
Aaker, David A.
;
Kumar, V.
;
Leone, Robert P.
;
Day, George S.
-
2013
-
11. ed
Persistent link: https://www.econbiz.de/10009634514
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