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Kuß, Alfred
7
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5
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5
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5
Vossebein, Ulrich
5
Wildner, Raimund
5
Eisend, Martin
4
Hair, Joseph F.
4
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3
Fischer, Eileen
3
Iacobucci, Dawn
3
Kayande, Ujwal
3
Lapenta, Francesco
3
Lawson, Alison
3
Longbottom, David
3
MacKenzie, Scott B.
3
Ozanne, Julie L.
3
Podsakoff, Philip M.
3
Raab, Gerhard
3
Roberts, John H.
3
Sarstedt, Marko
3
Sheth, Jagdish N.
3
Stremersch, Stefan
3
Sørensen, Flemming
3
Unger, Alexander
3
Unger, Fritz
3
Aeberhard, Kurt
2
Agarwal, James
2
Baumgartner, Hans
2
Bearden, William O.
2
Beckmann, Suzanne C.
2
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2
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2
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2
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2
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2
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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Qualitative market research : an international journal
17
Qualitative Marktforschung : Konzepte - Methoden - Analysen
15
Organizational research methods : ORM
9
International journal of market research
7
International journal of market research : JMRS ; the journal of the Market Research Society
6
Journal of business research : JBR
6
Journal of the Academy of Marketing Science
5
SpringerLink / Bücher
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Lehrbuch
4
Qualitative Market Research: An International Journal
4
Journal of historical research in marketing
3
Journal of marketing management : MM
3
Journal of retailing
3
Legends in marketing
3
Marketing Intelligence & Planning
3
The marketing review
3
Transformative consumer research for personal and collective well-being
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Consumption culture in Europe : insight into the beverage industry
2
Europäische Hochschulschriften / 5
2
Gabler Lehrbuch
2
Handbook of research methods for marketing management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of contemporary hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Marketing letters : a journal of research in marketing
2
Marketing theory
2
Psychology & marketing
2
SAGE library in marketing
2
Springer eBook Collection
2
The journal of consumer marketing
2
The nature and scope of marketing research
2
A century of marketing
1
Acta Universitatis Danubius / Oeconomica
1
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ECONIS (ZBW)
286
Other ZBW resources
7
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1
"Cargo cult" science in traditional organization and information systems survey
research
: a case for using nontraditional methods of data collection, including Mechanical Turk and...
Lowry, Paul Benjamin
;
D'Arcy, John
;
Hammer, Bryan
; …
- In:
The journal of strategic information systems : …
25
(
2016
)
3
,
pp. 232-240
Persistent link: https://www.econbiz.de/10011566746
Saved in:
2
Introduction to the special issue on
research
methodologies for macromarketing : macromarketing
research
: it’s not rocket science ... it’s much harder
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 8-10
Persistent link: https://www.econbiz.de/10011452293
Saved in:
3
Business
research
methods
Zikmund, William G.
-
2003
-
7. ed.
Persistent link: https://www.econbiz.de/10001663416
Saved in:
4
Secondary observation as a
method
of social media
research
: theoretical considerations and implementation
Kamila, Słupińska
- In:
European research studies
23
(
2020
)
6
,
pp. 502-516
Persistent link: https://www.econbiz.de/10012510370
Saved in:
5
What is wrong with advertising
research
and how can we fix it?
Pelsmacker, Patrick de
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 835-848
Persistent link: https://www.econbiz.de/10012623894
Saved in:
6
Considerations for conducting sensitive
research
with the LGBTQIA+ communities
Lewis, Clifford
;
Reynolds, Nina
- In:
International journal of market research
63
(
2021
)
5
,
pp. 544-551
Persistent link: https://www.econbiz.de/10012625153
Saved in:
7
The practice of innovating
research
methods
Lê, Jane Kirsten
;
Schmid, Torsten
- In:
Organizational research methods : ORM
25
(
2022
)
2
,
pp. 308-336
Persistent link: https://www.econbiz.de/10013175719
Saved in:
8
Data collection in a flat world : the strengths and weaknesses of Mechanical Turk samples
Goodman, Joseph K.
;
Cryder, Cynthia E.
;
Cheema, Amar
- In:
Journal of behavioral decision making
26
(
2013
)
3
,
pp. 213-224
Persistent link: https://www.econbiz.de/10009781346
Saved in:
9
Applying item response trees to personality data in the selection context
LaHuis, David M.
;
Blackmore, Caitlin E.
;
Bryant-Lees, …
- In:
Organizational research methods : ORM
22
(
2019
)
4
,
pp. 1007-1018
Persistent link: https://www.econbiz.de/10012128444
Saved in:
10
"Zooming with" : a participatory approach to the use of video ethnography in organizational studies
Jarrett, Michael
;
Liu, Feng
- In:
Organizational research methods : ORM
21
(
2018
)
2
,
pp. 366-385
Persistent link: https://www.econbiz.de/10011855835
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