Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Market research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A meta-analysis of the effects...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Market research
Konsumentenverhalten
66
Consumer behaviour
65
Advertising
64
Werbung
63
Advertising effects
56
Werbewirkung
56
Meta-analysis
36
Meta-Analyse
33
Internet marketing
24
Online-Marketing
24
Theorie
18
Deutschland
17
Marktforschung
17
Bibliometrie
16
Germany
16
Markenimage
16
Bibliometrics
15
Product Placement
15
Product placement
15
Theory
15
Betriebswirtschaftslehre
14
Brand image
14
Brand management
14
Markenführung
14
Business economics
12
Marketingmanagement
12
Social Web
12
Social web
12
Empirical method
11
Empirische Methode
11
Marketing management
11
Gender
10
Geschlecht
10
Beziehungsmarketing
9
Children
9
Fernsehwerbung
9
Humor
9
Kinder
9
Relationship marketing
9
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
8
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Lehrbuch
3
Collection of articles of several authors
2
Konferenzschrift
2
Sammelwerk
2
Textbook
2
Aufsatz im Buch
1
Book section
1
more ...
less ...
Language
All
English
12
German
3
Author
All
Eisend, Martin
15
Kuß, Alfred
3
Cauberghe, Verolien
2
Franke, George R.
2
Hudders, Liselot
2
Leigh, James H.
2
Tarrahi, Farid
2
Bergkvist, Lars
1
Kuss, Alfred
1
Küster-Rohde, Franziska
1
Lütters, Holger
1
Sauer, Nicola E.
1
Schuchert-Güler, Pakize
1
more ...
less ...
Institution
All
ICORIA <16., 2017, Gent>
1
Springer Fachmedien Wiesbaden
1
Springer Nature Switzerland AG
1
Published in...
All
European Advertising Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of the Academy of Marketing Science
2
Advances in advertising research
1
Business/Economics
1
Electronic Services
1
Gabler Lehrbuch
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of public policy & marketing
1
Marketing letters : a journal of research in marketing
1
Research
1
Springer eBook Collection
1
Springer eBooks / Business and Management
1
SpringerLink / Bücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Meta-analysis selection bias in marketing research
Eisend, Martin
;
Tarrahi, Farid
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 317-326
Persistent link: https://www.econbiz.de/10010427988
Saved in:
2
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
3
Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
Saved in:
4
Special issue: Reinquiries in advertising research
Eisend, Martin
(
ed.
);
Franke, George R.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011453830
Saved in:
5
Reinquiries in advertising research
Eisend, Martin
;
Franke, George R.
;
Leigh, James H.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
Saved in:
6
Power to consumers
Cauberghe, Verolien
(
ed.
);
Hudders, Liselot
(
ed.
); …
-
ICORIA <16., 2017, Gent>
-
2018
Persistent link: https://www.econbiz.de/10011917424
Saved in:
7
Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations
Eisend, Martin
;
Kuß, Alfred
-
2019
Persistent link: https://www.econbiz.de/10011971202
Saved in:
8
Online-Marktforschung als E-Service
Lütters, Holger
;
Eisend, Martin
;
Schuchert-Güler, Pakize
- In:
Electronic Services
,
(pp. 613-638)
.
2002
Persistent link: https://www.econbiz.de/10001652843
Saved in:
9
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
10
The effectiveness of publicity versus advertising : a meta-analytic investigation of its moderators
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 906-921
Persistent link: https://www.econbiz.de/10010218004
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
