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A Review of the Major Multidim...
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Market research
Theorie
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31
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Marktforschung
26
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19
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19
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18
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18
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DeSarbo, Wayne
14
DeSarbo, Wayne S.
11
Wedel, Michel
6
Harker, Patrick T.
4
Green, Paul E.
3
Kamakura, Wagner A.
3
Carroll, J.
2
Choi, S Chan
2
Choi, Seung-chan
2
Grewal, Rajdeep
2
Hoffman, Donna L.
2
Jedidi, Kamel
2
Ahearne, Michael
1
Bijmolt, Tammo H. A.
1
Chang, Won
1
De Soete, Geert
1
Degeratu, Alexandru M.
1
Ding, Yu
1
Fong, Duncan K. H.
1
Hanssens, Dominique M.
1
Hausman, Robert E.
1
Kappe, Eelco
1
Kim, Sunghoon
1
Kohli, Rajeev
1
Kukitz, Jeffrey M.
1
Lehmann, Donald R.
1
Lenk, Peter J.
1
Lynch, John G.
1
Saxton, M. Kim
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Fundamentals of marketing research ; Vol. 6
1
International Series in Quantitative Marketing
1
Journal of modelling in management
1
Marketing letters : a journal of research in marketing
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
The handbook of marketing research : uses, misuses, and future advances
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Note: a new approach to the modeling of spatially dependent and heterogeneous geographical regions
Kim, Sunghoon
;
DeSarbo, Wayne
;
Chang, Won
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 792-803
Persistent link: https://www.econbiz.de/10012939504
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2
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
Saved in:
3
A general latent class stochastic MDS methodology for simultaneous segmentation and positioning
Wedel, Michel
;
DeSarbo, Wayne
-
1994
Persistent link: https://www.econbiz.de/10000917393
Saved in:
4
A maximum likelihood methodology for segmentation in conjoint models
Wedel, Michel
;
Vriens, Marco
;
DeSarbo, Wayne
-
1991
Persistent link: https://www.econbiz.de/10000823926
Saved in:
5
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
38
(
1992
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
Saved in:
6
Constructing MDS joint spaces from binary choice data : a multidimensional unfolding threshold model for marketing research
DeSarbo, Wayne
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10001020976
Saved in:
7
Product positioning under price competition
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
36
(
1990
)
2
,
pp. 175-199
Persistent link: https://www.econbiz.de/10001083693
Saved in:
8
A random coefficients mixture hidden Markov model for marketing research
Kappe, Eelco
;
Stadler Blank, Ashley
;
DeSarbo, Wayne
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 415-431
Persistent link: https://www.econbiz.de/10011943231
Saved in:
9
Restricted principal components analysis for marketing research
DeSarbo, Wayne
;
Hausman, Robert E.
;
Kukitz, Jeffrey M.
- In:
Journal of modelling in management
2
(
2007
)
3
,
pp. 305-328
Persistent link: https://www.econbiz.de/10003773901
Saved in:
10
A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Scott, Crystal J.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
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