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When choosing makes a good thing better : temporal variations in the valuation of hedonic consumption
Chan, Elaine; Mukhopadhyay, Anirban - In: Journal of marketing research : JMR 47 (2010) 3, pp. 497-507
Persistent link: https://www.econbiz.de/10003983850
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Consumer flexibility, data quality and targeted pricing
Sapi, Geza; Suleymanova, Irina - 2013
We investigate how firms' incentives to acquire customer data for targeted offers depend on its quality. A two-dimensional Hotelling model is proposed where consumers are heterogeneous both with respect to their locations and transportation cost parameters (flexibility). Firms have perfect data...
Persistent link: https://www.econbiz.de/10010204781
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Unilateral sharing of customer data for strategic purposes
Choe, Chongwoo; Cong, Jiajia; Wang, Chengsi - 2021
Persistent link: https://www.econbiz.de/10012651428
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Softening competition through unilateral sharing of customer data
Choe, Chongwoo; Cong, Jiajia; Wang, Chengsi - In: Management science : journal of the Institute for … 70 (2024) 1, pp. 526-543
Persistent link: https://www.econbiz.de/10014470040
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The shopping momentum effect
Dhar, Ravi; Huber, Joel; Khan, Uzma - In: Journal of marketing research : JMR 44 (2007) 3, pp. 370-378
Persistent link: https://www.econbiz.de/10003547561
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Positive affect, intertemporal choice, and levels of thinking : increasing consumers' willingness to wait
Pyone, Jin Seok; Isen, Alice M. - In: Journal of marketing research : JMR 48 (2011) 3, pp. 532-543
Persistent link: https://www.econbiz.de/10009161353
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Essays on dynamic discrete choice models
Akca, Selin - 2014
Persistent link: https://www.econbiz.de/10010426634
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Consideration of an expected future deal in assessing the value of a present deal : forward-looking bargain shopping
Kwon, Kyoung-nan; Schumann, David W.; Fairhurst, Ann - In: Journal of business research : JBR 63 (2010) 1, pp. 84-90
Persistent link: https://www.econbiz.de/10003909554
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Entscheidungsunterstützung unter Berücksichtigung der Anforderungen von Entscheidungsträgern am Beispiel der Gestaltung von optionalen Girokonto-Tarifen
Albers, Sönke; Gensler, Sonja - In: Journal of business economics : JBE 80 (2010) 6, pp. 617-638
Persistent link: https://www.econbiz.de/10003975396
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Benefits leader reversion : how a once-preferred product recaptures its standings
Carlson, Kurt A.; Meloy, Margaret G.; Lieb, Daniel - In: Journal of marketing research : JMR 46 (2009) 6, pp. 788-797
Persistent link: https://www.econbiz.de/10003927142