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Nicholas J. Pendarvis -- 3. Gender east and west: transnational gender theory and global marketing research / Katherine C …. Sredl -- 4. Gender and sexed bodies: embodiment, corporeality, physical mastery and the gaze / Jan Brace-Govan and Shelagh … Ferguson -- 5. The hashtaggable body: negotiating gender performance in social media / Lauren Gurrieri and Jenna Drenten -- 6 …