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Creating a winning e-business
Napier, H. Albert; Rivers, Ollie N.; Wagner, Stuart W. - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10003314663
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Introduction to marketing
McDaniel, Carl D.; Lamb, Charles W.; Hair, Joseph F. - 2008 - 9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
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The international film business : a market guide beyond Hollywood
Finney, Angus - 2015 - Second edition
The film value chain -- Users and the changing digital market -- Business and management strategies -- Conclusion …
Persistent link: https://www.econbiz.de/10010424167
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Market-based management : strategies for growing customer value and profitability
Best, Roger J. - 2005 - 4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002688961
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Marketing management
Kotler, Philip; Keller, Kevin Lane - 2006 - 12. ed.
Persistent link: https://www.econbiz.de/10013474938
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Bankmarketing & Bankmanagement : 125 Glossare zu Produkten, Methoden und Konzepten
Judt, Ewald; Klausegger, Claudia - 2014
Persistent link: https://www.econbiz.de/10014008353