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On the strategic use of attention grabbers
Eliaz, Kfir; Spiegler, Ran - 2010
Persistent link: https://www.econbiz.de/10003994095
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Zur Fernsehvermarktung von Sportligen : ökonomische Überlegungen am Beispiel der Fußball-Bundesliga
Franck, Egon; Müller, Jens Christian - 2000
Persistent link: https://www.econbiz.de/10001517729
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Eigenmarken und Gatekeeper-Funktionen des Handels : eine interaktionstheoretische Analyse
Bodenstein, Gerhard - 1995
Persistent link: https://www.econbiz.de/10000546186
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Tourism marketing and management handbook
Witt, Stephen F. (ed.); Moutinho, Luiz (contributor) - 1994 - 2. ed.
Persistent link: https://www.econbiz.de/10000344666
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Optimal incremental innovation : a mathematical programming approach for integrating R&D and marketing
Arieh, Asaf Ben; Grupp, Hariolf; Maital, Shlomo - 1997
Persistent link: https://www.econbiz.de/10000970034
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Strategic relationship marketing
Hougaard, Søren; Bjerre, Mogens - 2002
Persistent link: https://www.econbiz.de/10001662259
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Strategic relationship marketing
Hougaard, Søren; Bjerre, Mogens - 2003
Persistent link: https://www.econbiz.de/10001786483
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Contemporary marketing
Boone, Louis E.; Kurtz, David L. - 2002 - [2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
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Market knowledge management
Slotegraaf, Rebecca (contributor) - 1999
Persistent link: https://www.econbiz.de/10001463366
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Principles of contemporary marketing
Kurtz, David L. - 2008 - Intern. student ed
Persistent link: https://www.econbiz.de/10013485443