Strategic relationship marketing
Søren Hougaard; Mogens Bjerre
| Alternative title: | Relationsmarkedsføring <eng.> Relationsmarkedsføring <engl.> |
|---|---|
| Year of publication: |
2003
|
| Authors: | Hougaard, Søren ; Bjerre, Mogens |
| Publisher: |
Berlin : Springer [u.a.] |
| Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Theorie | Theory | Welt | World | Unternehmen | Marketing | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 371 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Pb. : EUR 42.75 (freier Pr.), CHF 68.50 |
| ISBN: | 3-540-01870-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001786483