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Differentiation and value strategy : issues for the marketing operations management interface
Walters, David - 1997
Persistent link: https://www.econbiz.de/10000645000
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Marketing and financial management : new economy, new interfaces
Walters, David - 2004
Persistent link: https://www.econbiz.de/10002106043
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Added value and competitive advantage
Walters, David; Halliday, Michael; Glaser, Stan - 2002
Persistent link: https://www.econbiz.de/10001703474
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Introduction to marketing : the Cranfield approach
Christopher, Martin - 1975
Persistent link: https://www.econbiz.de/10001525106
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Retail marketing management
Walters, David; White, David - 1992 - Reprint.
Persistent link: https://www.econbiz.de/10004162944
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Retail marketing management
Walters, David; White, David - 1987
Persistent link: https://www.econbiz.de/10004717858
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Marketing & finance : working the interface
Walters, David - 1997
Persistent link: https://www.econbiz.de/10004377274
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Marketing and financial management : new economy - new interfaces
Walters, David; Halliday, Michael - 2005
Persistent link: https://www.econbiz.de/10004800448