Introduction to marketing : the Cranfield approach
by Martin Christopher, David Walters and Gordon Wills
| Year of publication: |
1975
|
|---|---|
| Authors: | Christopher, Martin |
| Other Persons: | Walters, David (contributor) ; Prestoungrange, Gordon (contributor) |
| Publisher: |
[Bradford] : Marketing Development Associates |
| Subject: | Absatz | Marketingmanagement | Marketing management | Marketing |
| Extent: | 168 p ill 29 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographies |
| ISBN: | 0-903763-30-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001525106