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Marketing in business markets
Håkansson, Håkan; Snehota, Ivan - In: Handbook of marketing, (pp. 513-526). 2006
Persistent link: https://www.econbiz.de/10003335279
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International marketing and purchasing of industrial goods : an interaction approach
Håkansson, Håkan (ed.) - 1982
Persistent link: https://www.econbiz.de/10003086676
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Rethinking marketing : developing a new understanding of markets
Håkansson, Håkan; Harrison, Debbie; Waluszewski, Alexandra - 2004
Persistent link: https://www.econbiz.de/10001999088
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International marketing and purchasing of industrial goods : an interaction approach
Håkansson, Håkan (contributor) - 1982
Persistent link: https://www.econbiz.de/10004660348
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Rethinking marketing : developing a new understanding of markets
Håkansson, Håkan (contributor) - 2004
Persistent link: https://www.econbiz.de/10004797808