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Marketing, sales promotion, and advertising
Nolan, Carroll Anthony - 1965 - 7th ed
Persistent link: https://www.econbiz.de/10000541597
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Advertising works : papers from the IPA Advertising Effectiveness Awards. 1980
Broadbent, Simon (contributor) - 1981
Persistent link: https://www.econbiz.de/10000051805
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Macro marketing
Moyer, Reed; Hutt, Michael D. - 1978 - 2. ed
Persistent link: https://www.econbiz.de/10000040796
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Advertising and economic behaviour
Cowling, Keith; Cable, John; Kelly, Michael; … - 1975
Persistent link: https://www.econbiz.de/10000042218
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Economic analysis for marketing decisions
Palda, Kristian S. - 1969
Persistent link: https://www.econbiz.de/10000569399
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Advertising : Its role in modern marketing
Dunn, S. Watson; Barban, Arnold M. - 1974 - Third edition
Persistent link: https://www.econbiz.de/10002101196
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Mathematical models and methods in marketing
Bass, Frank M.; Buzzell, Robert D.; Greene, Mark R.; … - 1961
Persistent link: https://www.econbiz.de/10003198470
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Die Werbung im Klein- und Mittelbetrieb : ein Leitfaden für den Praktiker
Hostettler, Ernst - 1980
Persistent link: https://www.econbiz.de/10013409391
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Marketing models : behavioral science applications
Day, Ralph L. (contributor); Ness, Thomas E. (contributor) - 1971
Persistent link: https://www.econbiz.de/10013503938