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An econometric approach to a marketing decision model
Frank, Ronald E.; Frank, Ronald Edward; Massy, William … - 1971
Persistent link: https://www.econbiz.de/10000572082
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Marketing : contributions from the behavioral sciences
Zaltman, Gerald - 1965
Persistent link: https://www.econbiz.de/10011513244
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An econometric approach to a marketing decision model
Frank, Ronald E.; Massy, William F. - 1971
Persistent link: https://www.econbiz.de/10004602276