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Managing marketing : text, cases, and readings
Bonoma, Thomas V. - 1984
Persistent link: https://www.econbiz.de/10000149314
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Managing marketing : text, cases and readings
Bonoma, Thomas V. - 1984
Persistent link: https://www.econbiz.de/10004138148
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Segmenting the industrial market
Bonoma, Thomas V.; Shapiro, Benson P. - 1983
Persistent link: https://www.econbiz.de/10000664026
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Managing marketing implementation
Bonoma, Thomas V.; Crittenden, Victoria Lynn - 2009
Persistent link: https://www.econbiz.de/10003836664
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Marketing performance assessment
Bonoma, Thomas V.; Clark, Bruce H. - 1988
Persistent link: https://www.econbiz.de/10004173441
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Segmenting the industrial market
Bonoma, Thomas V.; Shapiro, Benson P. - 1983
Persistent link: https://www.econbiz.de/10004773962
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The marketing edge : making strategies work
Bonoma, Thomas V. - 1985 - 1. print.
Persistent link: https://www.econbiz.de/10004776828
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Marketing management : text and cases
Bonoma, Thomas V. (ed.); Kosnik, Thomas J. (contributor) - 1990
Persistent link: https://www.econbiz.de/10013481752