The marketing edge : making strategies work
Year of publication: |
1985 ; 1. print.
|
---|---|
Authors: | Bonoma, Thomas V. |
Publisher: |
New York : Free Press [u.a.] |
Subject: | Marketing | Strategisches Management |
-
Entscheidungsgrundlagen zur Festlegung von Zusatzdienstleistungen für das Wohnen
Specogna, Roman, (2007)
-
Brand Equity Management vs. Customer Equity Management?Zur Integration zweier Managementkonzepte
Burmann, Christoph, (2005)
-
Neunteufel, Herbert, (2006)
- More ...
-
Managing marketing : text, cases, and readings
Bonoma, Thomas V., (1984)
-
Segmenting the industrial market
Bonoma, Thomas V., (1983)
-
Managing marketing implementation
Bonoma, Thomas V., (2009)
- More ...