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Superbrands : an insight into 65 of the world's superbrands
Knobil, Marcel (contributor)
Persistent link: https://www.econbiz.de/10004377702
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Color effects in print advertising : a research update (1985 - 2012)
Panigyrakis, George G.; Kyrousi, Antigone G. - In: Corporate communications : an international journal 20 (2015) 3, pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
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Techniques for Marketing New Products
Banning, Douglas - 1957
Persistent link: https://www.econbiz.de/10001499976
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Brilliant copywriting : how to craft the most interesting and effective copy imaginable
Horberry, Roger - 2009
Persistent link: https://www.econbiz.de/10004943117
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To vary or not ? : Effects of ad variation on the web
Lee, San Yeal; Sundar, S. Shyam - 2007
Persistent link: https://www.econbiz.de/10004882299
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Managementfaktor Design
Schmitz, Claudius A. (contributor) - 1994
Persistent link: https://www.econbiz.de/10004181755
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Marketing- und Vertriebssteuerung : Planung und Kontrolle mit Kennzahlen und Balanced Scorecard
Preißner, Andreas - 2000
Persistent link: https://www.econbiz.de/10004594096
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Fallstudien zum Marketing
Böcker, Franz - 1983
Persistent link: https://www.econbiz.de/10004046919
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Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience
Mikunda, Christian - 2004
Persistent link: https://www.econbiz.de/10004797530
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Vertriebsarbeit leicht gemacht : Die besten Strategiewerkzeuge, Checklisten und Lösungsmuster
Bernhard Frese, Mit Beiträgen - 2006
Persistent link: https://www.econbiz.de/10004920144