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Automotive Management : Strategie und Marketing in der Automobilwirtschaft ; mit 34 Tabellen
Ebel, Bernhard (ed.) - 2004
Persistent link: https://www.econbiz.de/10001759870
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OTC-Marketingmanagement : neue Schwerpunkte in Marketing und Vertrieb
Breuer, Robert (contributor) - 2000 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004597347
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Fashion marketing : contemporary issues
Hines, Tony; Bruce, Margaret - 2007 - 2. ed.
Persistent link: https://www.econbiz.de/10004892769
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Leistungs- und Kundensysteme
Belz, Christian (contributor) - 1997
Persistent link: https://www.econbiz.de/10004314707
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Handbuch Dienstleistungs-Marketing
Meyer, Anton (contributor)
Persistent link: https://www.econbiz.de/10004332253
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Contemporary services marketing management : a reader
Gabbott, Mark (contributor) - 1997
Persistent link: https://www.econbiz.de/10004336054
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Special issue: Service marketing
Bitner, Mary Jo (contributor)
Persistent link: https://www.econbiz.de/10004338155
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Asian dimensions of services marketing
Tang, Esther P. Y. (contributor) - In: Journal of international consumer marketing 14,1 (2001)
Persistent link: https://www.econbiz.de/10004753199
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In search of a new logic for marketing : foundations of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10004877358
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Innovatives Dienstleistungsmarketing in Theorie und Praxis
Kleinaltenkamp, Michael (contributor) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004887581