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Evaluating a computer-based marketing course by means of focus groups and interviews
Höld, Regina - In: Organising knowledge : methods and case studies, (pp. 138-152). 2004
Persistent link: https://www.econbiz.de/10001924262
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Evaluating market opportunity and delivering a successful product
Kumar, Gopaldas Pawan - In: GITAM journal of management : a quarterly publication … 16 (2018) 2, pp. 157-166
Persistent link: https://www.econbiz.de/10012025002
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Marketing for Electronic Market Places -the Relevance of Two"Critical Points of Success"
Kollmann, Tobias - Universität <Duisburg-Essen> / Lehrstuhl für … - 1998
The fact that an electronic market (EM)belongs to a specific market place operatorresults in specific objectives of itsmarketing. The main question is: How canan operator promote the performance ofhis market place ?The central task of an EM is the coordinationof supply and demand....
Persistent link: https://www.econbiz.de/10005867841
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Barriers to advancing the science and practice of marketing
Baron, Andrew Scott; Zaltman, Gerald; Olson, Jerry C. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
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Warum Start-ups und Produkte floppen : die 10 Todsünden des Marketings im Zeitalter der Digitalisierung
Müller, Tina; Schroiff, Hans-Willi - 2020 - 2. Auflage
: Analyse der Ursachen des Misserfolgs. Innovation: vom Consumer Insight zum Produktkonzept. Marketing-Mix: vom Produktkonzept …
Persistent link: https://www.econbiz.de/10012290718
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Warum sind Marken erfolgreich? : Markendialog Februar 1999
1999
Persistent link: https://www.econbiz.de/10004231516
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Master closer : a master class in advanced selling
Fenton, John - 2009
Persistent link: https://www.econbiz.de/10004242673
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High visibility : transforming your personal and professional brand
Rein, Irving J.; Kotler, Philip; Hamlin, Michael; … - 2006 - 3rd ed
Persistent link: https://www.econbiz.de/10013469206
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New product success stories : lessons from leading innovators
Thomas, Robert J. (contributor) - 1995
Persistent link: https://www.econbiz.de/10004247819
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Successful marketing : [get brilliant results fast]
Rowson, Pauline - 2009
Persistent link: https://www.econbiz.de/10004909485