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The role and relevance model of marketing in small and medium-sized enterprises -- 4 The entrepreneurship marketing … environment -- 5 Buyer behaviour in the 21st century: implications for SME marketing -- 6 Revisiting entrepreneurship marketing …
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Unternehmensführung und Entrepreneurship an der FHWien der WKW und promovierte am Institut für KMU-Management an der WU …
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This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by inspiring, determined, innovative individuals who have applied their passion and skills to...
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