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Restructuring Japanese business for growth : strategy, finance, management and marketing perspective
Aggarwal, Raj (ed.) - 1999
Persistent link: https://www.econbiz.de/10001376708
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Quantitative Marketing Modelle
Reiß, Sven - 2008
Persistent link: https://www.econbiz.de/10003591410
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
Hippner, Hajo (contributor); Hubrich, Beate (contributor);  … - 2011 - 3., vollständig überarbeitete und erweiterte Auflage
CRM umfasst den Aufbau, die Intensivierung sowie die Sicherung dauerhafter und gewinnbringender Kundenbeziehungen. Mit diesem Verständnis vermittelt das Buch grundlegendes Orientierungswissen, das für das Verstehen des komplexen CRM-Ansatzes unverzichtbar ist. Neben einer umfassenden...
Persistent link: https://www.econbiz.de/10013515996
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
Hippner, Hajo (ed.); Hubrich, Beate (ed.);  … - 2011 - 3., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10008858215
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Creative marketing for new product and new business development
Ishikawa, Akira (ed.) - 2008
Persistent link: https://www.econbiz.de/10003689530
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Handbook of research on Asian business
Yeung, Henry Wai-Chung (contributor) - 2007
-of-the-art reviews of Asian business in an expansive range of areas including: business organizations, strategic management, marketing …pt. I. Business strategy and organization -- pt. II. Business and marketing -- pt. III. Business-state relations -- pt …
Persistent link: https://www.econbiz.de/10011851972
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Marketing competences and strategic flexibility in China
Wang, Yonggui - 2007
Philosophical notion and framework of the book -- Turbulent Chinese business environment -- Constructs and constituents of core competences -- Conversation with senior Chinese business executives -- A structured survey in Beijing, Tianjin and Shenzhen -- Creation of strategic flexibility and...
Persistent link: https://www.econbiz.de/10003348524
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Handbook of research on Asian business
Yeung, Henry Wai-Chung (contributor) - 2007
Persistent link: https://www.econbiz.de/10003327938
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Marketing competences and strategic flexibility in China
Wang, Yonggui; Li-Hua, Richard - 2007
Persistent link: https://www.econbiz.de/10004076481
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Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 30 - December 2, 2006, Vienna, Austria
Chadraba, Petr (contributor) - Conference on Marketing and Business Strategies for … - 2006
Persistent link: https://www.econbiz.de/10004896516