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Structural equation modeling in marketing : some practical reminders
Chin, Wynne W.; Peterson, Robert A.; Brown, Steven P. - In: Journal of marketing theory and practice 16 (2008) 4, pp. 287-298
Persistent link: https://www.econbiz.de/10003766158
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 1987 - 4. ed
Persistent link: https://www.econbiz.de/10000083235
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Keeping the marketing curriculum current in an era of digital disruption
Crittenden, Victoria Lynn; Peterson, Robert A. - In: Journal of marketing education : JME 41 (2019) 2, pp. 75-76
Persistent link: https://www.econbiz.de/10012113843
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2013 - 13. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009632650
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Scientific progress in marketing
Crittenden, Victoria Lynn; Peterson, Robert A. - In: AMS review : official publication of the Academy of … 3 (2013) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10009740055
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2010 - 12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874042
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2007 - 11. ed.
Persistent link: https://www.econbiz.de/10003356223
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Electronic marketing and the consumer
Peterson, Robert A. (contributor) - 1997
Persistent link: https://www.econbiz.de/10004343110
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 1998 - 8. ed.
Persistent link: https://www.econbiz.de/10004347365
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2004 - 10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004444908