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Market orientation, marketing capabilities, and firm performance
Morgan, Neil A.; Vorhies, Douglas W.; Mason, Charlotte H. - In: Strategic management journal 30 (2009) 8, pp. 909-920
Persistent link: https://www.econbiz.de/10003858928
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Enhancing student learning in marketing courses : an exploration of fundamental principles for website platforms
Hollenbeck, Candice R.; Mason, Charlotte H.; Song, Ji Hee - In: Journal of marketing education : JME 33 (2011) 2, pp. 171-182
Persistent link: https://www.econbiz.de/10009273955
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Are there differences between consumers' and marketers' privacy expectations? : a segment- and technology-level analysis
Milne, George R.; Bahl, Shalini - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 138-149
Persistent link: https://www.econbiz.de/10003979344
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Teaching information privacy in marketing courses : key educational issues for principles of marketing and elective marketing courses
Peltier, James; Milne, George R.; Phelps, Joseph E.; … - In: Journal of marketing education : JME 32 (2010) 2, pp. 224-246
Persistent link: https://www.econbiz.de/10003997716