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Strategic marketing : creating competitive advantage

West, Douglas S. - 2015 - 3. Aufl.

Persistent link: https://www.econbiz.de/10013480584

Strategic marketing : creating competitive advantage

West, Douglas C.; Ford, John B.; Ibrahim, Essam - 2006 - 1. publ.

Persistent link: https://www.econbiz.de/10003263483

Strategic marketing : creating competitive advantage

West, Douglas C.; Ford, John B.; Ibrahim, Essam; … - 2022 - Fourth edition

Persistent link: https://www.econbiz.de/10013480435

Strategic marketing : creating competitive advantage

West, Douglas C.; Ford, John B.; Ibrahim, Essam - 2010 - 2. ed.

Persistent link: https://www.econbiz.de/10003884100

What do we know about mobile media and marketing?

Ford, John B. - In: Journal of advertising research 57 (2017) 3, pp. 237-238

Persistent link: https://www.econbiz.de/10011756317

Enviropreneurial marketing in greening corporate activities : evidence from four Chinese green firms

Song-Turner, Helen; Polonsky, Michael J. - In: European business review : EBR ; the official journal … 28 (2016) 5, pp. 506-531

Persistent link: https://www.econbiz.de/10011588526

The use of the logit model to create a market share model for industry to aid the marketer in strategic market planning

Ford, John B. - 1985

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Editorial: International journal of nonprofit and voluntary sector marketing : special issue on marketing and religion

Mottner, Sandra; Ford, John B. - In: International journal of nonprofit and voluntary sector … 15 (2010) 4, pp. 301-304

Persistent link: https://www.econbiz.de/10008736607

Disruptive marketing and unintended consequences in the nonprofit arts sector

Kirchner, Theresa A.; Ford, John B.; Mottner, Sandra - In: Arts marketing : an international journal ; AM 2 (2012) 1, pp. 70-90

Persistent link: https://www.econbiz.de/10009573183

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Ford, John B. - 2015

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial...

Persistent link: https://www.econbiz.de/10012402034