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The Financial Rewards of New P...
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European journal of operational research : EJOR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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Journal of marketing research : JMR
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Legends in marketing
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ECONIS (ZBW)
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Competition for market share in the presence of strategic invisible assets : the US automobile market, 1971 - 1981
Erickson, Gary M.
- In:
International journal of research in marketing : IJRM ; …
9
(
1992
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10001330013
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2
Distinguishing among competing theories of the market share effect
Jacobson, Robert
- In:
Journal of marketing
52
(
1988
)
4
,
pp. 68-80
Persistent link: https://www.econbiz.de/10001056294
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3
Transfer pricing in a dynamic marketing-operations interface
Erickson, Gary M.
- In:
European journal of operational research : EJOR
216
(
2012
)
2
,
pp. 326-333
Persistent link: https://www.econbiz.de/10009387422
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4
Marketing and firm value : perspectives and conclusions ; rejoinder
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 327-329
Persistent link: https://www.econbiz.de/10003867757
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5
Creating and managing the product mix
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503402
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6
Product innovation and management
Bayus, Barry L.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008773101
Saved in:
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