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Umweltökonomie : eine interdisziplinäre Einführung
Stengel, Martin (ed.); Wüstner, Kerstin (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000621471
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The senses in anthropological and marketing research : investigating a consumer-brand ritual holistically
Malefyt, Timothy de Waal - In: Journal of business anthropology 4 (2015) 1, pp. 5-30
The study of the senses encompasses a range of approaches from the social sciences and humanities. Anthropology, in particular, turns our attention away from previous considerations of the senses as biologically determined and universally fixed, to more interactive, adaptable and fluid concepts...
Persistent link: https://www.econbiz.de/10011485423
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Anthropological approaches to understanding consumption patterns and consumer behavior
Chkoniya, Valentina; Madsen, Ana Oliveira; Buxrašvili, … - 2020
Persistent link: https://www.econbiz.de/10012116817
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Cywilizacja usługowa : samorealizuja̜ce niespełnienie
Rogoziński, Kazimierz - 2003
Persistent link: https://www.econbiz.de/10001765836
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Metaphor in the marketplace
Hirschman, Elizabeth Caldwell - In: Marketing theory 7 (2007) 3, pp. 227-248
Persistent link: https://www.econbiz.de/10003571205
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Marketing history from below : towards a paradigm shift in marketing historical research
Schwarzkopf, Stefan - In: Journal of historical research in marketing 7 (2015) 3, pp. 295-309
Persistent link: https://www.econbiz.de/10011443054
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Marketing research and modeling : progress and prospects ; a tribute to Paul E. Green
Wind, Yoram (contributor) - 2005 - 1. softcover print.
Persistent link: https://www.econbiz.de/10004854715
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram (ed.); Green, Paul E. (honouree) - 2004
Persistent link: https://www.econbiz.de/10013391457
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Marketing theory : classic and contemporary readings
Sheth, Jagdish N.; Garrett, Dennis E. - 1986
Persistent link: https://www.econbiz.de/10000717686
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Advances in business marketing : a research annual
Greenwich, Conn. [u.a.] : JAI Pr. - 1.1986 - 4.1990
Persistent link: https://www.econbiz.de/10000445579