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In search of the two-handed economist : ideology, methodology and marketing in economics
Freedman, Craig - 2016
Persistent link: https://www.econbiz.de/10011480937
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In Search of the Two-Handed Economist : Ideology, Methodology and Marketing in Economics
Freedman, Craig - 2016
For the economics profession, issues of marketing and ideology have often been reduced to the status of 'the love that …, economics is full of uncertainties and uncontrollable difficulties … among the Ruins: Understanding The Romantic Economist: Imagination in Economics -- 5. The Chicago School of Anti …
Persistent link: https://www.econbiz.de/10012397261
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A scientific realism perspective on scientific progress in marketing : an analysis of theory testing in marketing's major journals
Kenworthy, Thomas P.; Sparks, John R. - In: European management journal 34 (2016) 5, pp. 466-474
Persistent link: https://www.econbiz.de/10011597795
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Ein kondensierter Blick auf das ganze Erkenntnisspektrum und die Zukunftspfade des Marketing
Kirchgeorg, Manfred; Bruhn, Manfred - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 439-445). 2018
Persistent link: https://www.econbiz.de/10011741035
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Praktisch-rationales Entscheiden im Marketing : [eine erkenntnistheoretische Analyse]
Stüwe, Björn - 2002
Persistent link: https://www.econbiz.de/10001680795
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Restoring Phronesis and practice : marketing's forgotten P's
Kavanagh, Donncha - In: Journal of historical research in marketing 6 (2014) 3, pp. 331-350
Persistent link: https://www.econbiz.de/10010414282
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Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg - 2014 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014007180
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Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
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Advances in nonprofit marketing : a research annual
Greenwich, Conn. [u.a.] : JAI Press - 1.1985 - 4.1993; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000446010