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Sense-making in business markets : the interplay between cognition, action and outcomes
Mattsson, Lars-Gunnar; Corsaro, Daniela; Ramos, Carla - In: Industrial marketing management : the international … 48 (2015), pp. 4-11
Persistent link: https://www.econbiz.de/10011345786
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"Made in Italy" : the Italian contribution to the development of business marketing discipline and practices
Bocconcelli, Roberta; Grandinetti, Roberto; Tunisini, … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 161-196
Persistent link: https://www.econbiz.de/10011413357
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Organizing and integrating marketing and purchasing in business markets : an introduction to the special issue, issues and implications
Ivens, Björn Sven; Pardo, Catherine; Tunisini, Annalisa - In: Industrial marketing management : the international … 38 (2009) 8, pp. 851-856
Persistent link: https://www.econbiz.de/10003924742
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Getting the most from e-commerce in the context of omnichannel strategies
Belvedere, Valeria; Martinelli, Elisa Martina; … - In: Italian journal of marketing : ITJM 2021 (2021) 4, pp. 331-349
Persistent link: https://www.econbiz.de/10012662341
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Special issue Organizing and integrating marketing and purchasing in business markets
Tunisini, Annalisa (contributor) - In: Industrial marketing management : the international … 38,8 (2009)
Persistent link: https://www.econbiz.de/10008636688