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Unraveling scientific impact : citation types in marketing journals
Stremersch, Stefan; Camacho, Nuno; Vanneste, Sofie; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 64-77
Persistent link: https://www.econbiz.de/10010517011
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Islamic marketing practice as a panacea to social marketing criticism
Islam, Mohammad Mominul - In: International journal of islamic marketing and branding 3 (2018) 2, pp. 104-115
Persistent link: https://www.econbiz.de/10011979900
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Introduction to the special issue : religion and macromarketing
Benton, Raymond - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 373-376
Persistent link: https://www.econbiz.de/10011623700
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Religion-related research in the journal of macromarketing, 1981-2014
Drenten, Jenna; McManus, Kristy - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 377-387
Persistent link: https://www.econbiz.de/10011623702
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Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim - In: International journal of islamic marketing and branding 2 (2017) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
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Marketing to the educated Muslim woman
Kuswadi, Nauar; Jaafar, Ameena; Nurhafihz Bin Noor - In: International journal of islamic marketing and branding 2 (2017) 2, pp. 156-169
Persistent link: https://www.econbiz.de/10011803296
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Islamic marketing at the Nexus of global markets-religions-poltics and implications for research
Ger, Güliz - In: Marketing theory 13 (2013) 4, pp. 497-503
Persistent link: https://www.econbiz.de/10010233262
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Voice of the customer in the Islamic market
Doherty, Ronald J. - In: International journal of islamic marketing and branding 4 (2019) 2, pp. 146-166
Persistent link: https://www.econbiz.de/10012209121
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Integrated marketing communication : a spiritual and an ethical Islamic perspective
Siti Aishah Chu Abdullah; Mohd Nizam Sahad - In: International journal of islamic marketing and branding 1 (2016) 4, pp. 305-320
Persistent link: https://www.econbiz.de/10011672605
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Marketing als Orientierung für Wirtschaft und Wissenschaft
Fritz, Wolfgang - Technische Universität <Braunschweig> / Institut für … - 1995
Marketing stellt allgemein eine Managementkonzeption zur zielorientierten Gestaltung von Austauschprozessen mit organisationsinternen und -externen Partnern dar, insbesondere mit Partnern auf Absatz- und Beschaffungsmärkten sowie im Bereich der allgemeinen Öffentlichkeit...
Persistent link: https://www.econbiz.de/10005869956