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Marketing
Markenführung
16,964
Brand management
16,958
Marketingmanagement
16,086
Marketing management
16,077
Consumer behaviour
9,345
Konsumentenverhalten
9,343
Markenimage
7,092
Brand image
7,011
Brand
5,263
Markenartikel
5,234
Relationship marketing
4,104
Beziehungsmarketing
4,103
Theorie
2,944
Theory
2,944
Deutschland
2,556
Germany
2,528
Online-Marketing
2,511
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2,456
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2,268
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2,267
USA
2,178
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2,142
Gasoline
1,805
Benzin
1,694
Werbewirkung
1,479
Advertising effects
1,469
Strategisches Management
1,334
Internationales Marketing
1,270
International marketing
1,260
Werbung
1,252
Advertising
1,195
Unternehmenserfolg
1,173
Firm performance
1,168
Markenpolitik
1,155
Innovation
1,153
Strategic management
1,078
Einzelhandel
1,053
Retail trade
1,042
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320
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Graue Literatur
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Ratgeber
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24
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22
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9
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Kotler, Philip
72
Kerin, Roger A.
23
Meffert, Heribert
23
Armstrong, Gary
21
Kirchgeorg, Manfred
20
Bruhn, Manfred
19
Hartley, Steven W.
19
Keller, Kevin Lane
19
Pepels, Werner
18
Peter, Jerome Paul
17
Kuß, Alfred
16
Donnelly, James H.
14
Unger, Fritz
13
Burmann, Christoph
12
Piercy, Nigel
12
Rudelius, William
12
Runia, Peter
11
Tomczak, Torsten
11
Huber, Frank
10
Sheth, Jagdish N.
10
Wiedmann, Klaus-Peter
10
Foroudi, Pantea
9
Homburg, Christian
9
Baker, Michael John
8
Boone, Louis E.
8
Doyle, Peter
8
Fuchs, Wolfgang
8
Jobber, David
8
Kleinaltenkamp, Michael
8
Kreutzer, Ralf T.
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Nufer, Gerd
8
Wahl, Frank
8
Adeola, Ogechi
7
Botzenhardt, Florian
7
Bronnenberg, Bart J.
7
Drees, Norbert
7
Esch, Franz-Rudolf
7
Ferrell, Odies C.
7
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American Marketing Association
35
Springer Fachmedien Wiesbaden
21
OECD
10
NetLibrary, Inc
8
Verlag Franz Vahlen
7
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
De Gruyter Oldenbourg
5
Duncker & Humblot
5
Fachhochschule Reutlingen / European School of Business
5
Fördergesellschaft Marketing an der Universität Augsburg
5
Harvard Graduate School of Business Administration
5
Haufe-Lexware GmbH & Co. KG
5
American Management Association
4
Edward Elgar Publishing
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Wiley-VCH
3
epubli GmbH
3
AMACOM
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Canadian Agricultural Trade Policy Research Network (CATPRN)
2
European Association of Agricultural Economists - EAAE
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
National Bureau of Economic Research
2
Tectum Verlag
2
Verlag Dr. Kovač
2
W. Kohlhammer GmbH
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
Österreichische Gesellschaft für Absatzwirtschaft
2
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SpringerLink / Bücher
81
Journal of business research : JBR
64
Industrial marketing management : the international journal for industrial and high-tech firms
51
Lehrbuch
33
Europäische Hochschulschriften / 5
27
European journal of marketing : EJM
24
Springer eBook Collection
24
Journal of marketing management : MM
21
Journal of strategic marketing
21
Gabler Edition Wissenschaft
20
Springer eBook Collection / Business and Economics
20
Journal of marketing
19
Marketing intelligence & planning
19
Journal of Islamic marketing : JIMA
18
The journal of business & industrial marketing
18
Journal of business-to-business marketing
16
Marketing theory
15
AMS review : official publication of the Academy of Marketing Science
13
Business horizons
13
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
International journal of islamic marketing and branding
11
Journal of research in marketing and entrepreneurship
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
The journal of product & brand management
10
Journal of Islamic marketing
9
Journal of marketing communications
9
OECD Health Statistics
9
Springer eBook Collection / Business and Management
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Cogent business & management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
8
EBSCOhost eBook Collection
8
Hamburger Schriften zur Marketingforschung
8
Journal of macromarketing
8
Meffert-Marketing-Edition
8
Neue betriebswirtschaftliche Forschung : Nbf
8
Reutlinger Diskussionsbeiträge zu Marketing und Management
8
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Source
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ECONIS (ZBW)
3,674
RePEc
27
BASE
13
EconStor
6
Other ZBW resources
1
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Marketing practices in the
gasoline
industry ; 1
United States / Congress / Senate / Committee on the …
-
1971
Persistent link: https://www.econbiz.de/10003179845
Saved in:
2
Marketing practices in the
gasoline
industry ; 2
United States / Congress / Senate / Committee on the …
-
1972
Persistent link: https://www.econbiz.de/10003179849
Saved in:
3
Marketing practices in the
gasoline
industry ; 3
United States / Congress / Senate / Committee on the …
-
1972
Persistent link: https://www.econbiz.de/10003179851
Saved in:
4
Market integration in US
gasoline
markets
Paul, Rodney J.
;
Miljkovic, Dragan
;
Ipe, Viju C.
- In:
Applied economics
33
(
2001
)
10
,
pp. 1335-1340
Persistent link: https://www.econbiz.de/10001590567
Saved in:
5
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
6
Hershey's entry to the Australian market with a new brand : an accounting and marketing perspective
Kizil, Cevdet
;
Eddy, Valorie
;
Clary, Laura
;
Crowell, Katrina
- In:
Emerging markets journal : Emaj
3
(
2013
)
2
,
pp. 97-126
Persistent link: https://www.econbiz.de/10010243057
Saved in:
7
Marketing challenges and opportunities in multi-channel distribution
Lembrych-Furtak, Robert
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 151-158
Persistent link: https://www.econbiz.de/10011985610
Saved in:
8
Agricultural show awards : a brief exploration of their role marketing food products
Henryks, Joanna
;
Ecker, Saan
;
Turner, Bethaney
; …
- In:
Journal of international food & agribusiness marketing …
28
(
2016
)
4
,
pp. 315-329
Persistent link: https://www.econbiz.de/10011537184
Saved in:
9
On "brand" : whether a semiotic marketing system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
Saved in:
10
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
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