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Creativity in product innovation
Goldenberg, Jacob; Mazursky, David - 2002
Persistent link: https://www.econbiz.de/10014380064
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Houdini's magical marketing strategies
Weinstein, Art - In: Journal of strategic marketing 30 (2022) 7, pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
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Industrial buying and creative marketing
Robinson, Patrick J.; Faris, Charles W. - 1967
Persistent link: https://www.econbiz.de/10000577840
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Hearing the voice of the market : competitive advantage through creative use of market information
Barabba, Vincent P. - 1991
Persistent link: https://www.econbiz.de/10011519625
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Marketing & Innovation : Kreativität als Basis
Mehlhorn, Jörg - In: Marketing in Forschung und Praxis : [Jubiläumsausgabe …, (pp. 19-30). 2013
Persistent link: https://www.econbiz.de/10009780113
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The mediating role of alliance marketing program creativity on the relationship between alliance orientation and market performace in the services industry
Kang, Seongho; Hur, Won-moo; Kim, Minsung - In: Managing service quality : MSQ ; an international journal 24 (2014) 5, pp. 522-540
Persistent link: https://www.econbiz.de/10010422291
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How do emerging countries influence the advertising world of tomorrow? : an analysis of last year's Cannes International Festival of Creativity
Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 1, pp. 34-41
The Cannes Lions festival is one of the most important international indicators for professionals in the creative communications industry. Throughout the past few years there are a rising number of submissions and award winners coming from emerging and developing countries. This fact is...
Persistent link: https://www.econbiz.de/10010424084
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Global branding and country of origin : creativity and passion
Aiello, Gaetano (contributor) - 2014
Persistent link: https://www.econbiz.de/10010424493
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Marketing warhorse
Kumar, Pranav - 2013
Persistent link: https://www.econbiz.de/10010465975
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Traditional and emerging integrated marketing communication touchpoints used in Effie Award-winning promotional campaigns
Zwerin, Amanda; Clarke, Theresa B.; Clarke, Irvine - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 163-185
Persistent link: https://www.econbiz.de/10012179116