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Wikipedia : an opportunity to teach marketing students worldwide : and a call for more crowdsourced marketing content on Wikipedia.com
Dahl, Andrew J.; Gray, Deborah M.; Peltier, Jimmy - In: Journal of strategic management education : JSME 12 (2016), pp. 19-58
Persistent link: https://www.econbiz.de/10011684371
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Industrial marketing : can strategic marketing be applied to subcontracting?
Blanc, François; Chassagne, Philippe - In: Journal of euromarketing 22 (2013) 3, pp. 26-37
Persistent link: https://www.econbiz.de/10010248358
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Marketing's contribution from the perspective of marketing executives
Tollin, Karin; Schmidt, Marcus - In: Marketing intelligence & planning 33 (2015) 7, pp. 1047-1070
Persistent link: https://www.econbiz.de/10011447950
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Developing superior value propositions : a strategic marketing imperative
Payne, Adrian; Frow, Pennie - In: Journal of service management 25 (2014) 2, pp. 213-227
Persistent link: https://www.econbiz.de/10010343480
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Evolution of guerrilla marketing as an emergent marketing strategy in global and Indian context
Gupta, Harshita; Saumya Singh - In: International journal of Indian culture and business … 21 (2020) 2, pp. 247-261
Persistent link: https://www.econbiz.de/10012510968
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The conceptual bases of introduction of foresight marketing into business management
Verdenhofa, Olga; Afanas'jev, Mykola V.; Panchuk, Anastasiia - In: Problems and perspectives in management : PPM ; … 16 (2018) 3, pp. 163-173
Persistent link: https://www.econbiz.de/10011987388
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Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
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The quantitative strategic planning matrix : a new marketing tool
David, Meredith E.; David, Fred R.; Davod, Forest R. - In: Journal of strategic marketing 25 (2017) 4, pp. 342-352
Persistent link: https://www.econbiz.de/10011871399
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An analysis of Red Bull energy drink and the strategic marketing process during the first 10 years and the energy drink market in South Africa
Koen, Gerhardus Ignatius - 2008
Red Bull used the strategic marketing process to decide whether to enter the South African market, and from a marketing … the country. The marketing activities soon followed, not in the traditional 4 Ps style of price, product, placeand … each have their specific goals closelyinteracted to form an integrated marketing approach. Red Bull has unique brand events …
Persistent link: https://www.econbiz.de/10009442095
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A consumer perspective of green event performance
von der Heidt, Tania; Firmin, Rose - 2009
This paper looks at the under-researched area of assessing organisational green performance and its drivers from the consumer’s point of view. Drawing on the green literature, a model is advanced in which certain environmental attitudes held by consumers drive or restrain the performance...
Persistent link: https://www.econbiz.de/10009475187