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Gain the most from your marketing spend on loyalty
Balakrishnan, Melodena Stephens - In: Business strategy series 12 (2011) 5, pp. 219-225
Persistent link: https://www.econbiz.de/10009375587
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East meets West
Balakrishnan, Melodena Stephens (contributor) - 2013 - 1st ed
Persistent link: https://www.econbiz.de/10011385615
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Haier : beat the heat
Michael, Ian; AlQassimi, Sarah; Ketait, Meerah; … - 2012
Persistent link: https://www.econbiz.de/10011456285