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Tourism marketing and management handbook

Witt, Stephen F. (ed.); Moutinho, Luiz (contributor) - 1994 - 2. ed.

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Neural network approach to understanding the children's market

Haryanto, Jony Oktavian; Silva, Manuela; Moutinho, Luiz - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 372-397

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Quantitative modelling in marketing and management

Moutinho, Luiz (ed.); Huarng, Kun-Huang (contributor); … - 2013

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Strategic marketing management : a business process approach

Moutinho, Luiz; Southern, Geoff - 2010

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Meta-heuristics in marketing

Hurley, Stephen; Moutinho, Luiz - In: Quantitative modelling in marketing and management, (pp. 255-283). 2013

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Quantitative modelling in marketing and management

Moutinho, Luiz (contributor); Huarng, Kun-Huang (contributor) - 2016 - 2. ed.

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Problems in marketing : applying key concepts and techniques

Moutinho, Luiz - 2008 - 2. ed.

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Problems in marketing : applying key concepts and techniques

Moutinho, Luiz - 2008 - 2nd ed (Online-Ausg.)

Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management

Persistent link: https://www.econbiz.de/10013208097

A memetic algorithm for maximizing earned attention in social media

Godinho, Pedro Manuel Cortesão; Moutinho, Luiz; … - In: Journal of modelling in management 12 (2017) 3, pp. 364-385

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Marketing/accounting synergy : a discussion of its potential and evidence in e-business planning

Phillips, Paul; Halliday, Sue Vaux - In: The marketing : accounting interface, (pp. 91-109). 2016

Persistent link: https://www.econbiz.de/10011442575