Similar Search Results

International joint venture marketing performance and manifest conflict in a developing country context

Julian, Craig C. - In: International journal of trade and global markets 2 (2009) 1, pp. 41-58

Persistent link: https://www.econbiz.de/10003838218

International joint venture performance in Southeast Africa

Julian, Craig C. - 2005

Persistent link: https://www.econbiz.de/10013550709

International joint venture performance in South East Asia

Julian, Craig C. - 2005

Persistent link: https://www.econbiz.de/10004818575

International joint venture marketing performance in China : a resource-based approach

Julian, Craig C.; Xu, Junqian - In: Journal for global business advancement : JGBA 8 (2015) 4, pp. 410-435

Persistent link: https://www.econbiz.de/10011547823

Dynamics of loyalty programs in Malaysian retailing : a strategic marketing perspective

Julian, Craig C.; Ahmed, Zafar U.; Che Aniza Che Wel; … - In: Journal of transnational management : the official … 21 (2016) 3, pp. 101-114

Persistent link: https://www.econbiz.de/10011564257

Evaluation and analysis of IJV marketing performance and its key predictors

Julian, Craig C.; Ramaseshan, B. - In: Journal for global business advancement : JGBA 1 (2007/08) 2/3, pp. 309-325

Persistent link: https://www.econbiz.de/10003756960

International joint venture performance in South East Asia

Julian, Craig C. - 2005

Craig Julian argues that the International Joint Venture (IJV) phenomena represents two opposing trends. On the one hand, an analysis of the number of new IJVs reveals that they are becoming increasingly popular as a mode of overseas market entry and expansion. On the other hand, however, the...

Persistent link: https://www.econbiz.de/10014473759