generic advertising of orange juice that have the greatest influence on consumers. Our analysis indicates that perceived value … effective when consumers view the content of the ads as genuine and relevant. …

representative sample from this region. Consumers segments are defined taking into account their experience in lamb meat consumption …. For each segment, we analyze the consumer;s knowledge, attitudes and willingness-to-pay (WTP) a premium for the quality … consumers associate the TA label to a higher quality and more expensive product. While previous experience and intrinsic …