Ulloa, Ricardo; Gil, Jose - In: Revista Española de Estudios Agrosociales y Pesqueros (2008) 219
representative sample from this region. Consumers segments are defined taking into account their experience in lamb meat consumption …. For each segment, we analyze the consumer;s knowledge, attitudes and willingness-to-pay (WTP) a premium for the quality … consumers associate the TA label to a higher quality and more expensive product. While previous experience and intrinsic …