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The dynamics of prices and market shares over the product life cycle
Wernerfelt, Birger - In: Management science : journal of the Institute for … 31 (1985) 8, pp. 928-939
Persistent link: https://www.econbiz.de/10001015615
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On the role of the RBV in marketing
Wernerfelt, Birger - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 22-23
Persistent link: https://www.econbiz.de/10010256728
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The relation between market share and profitability
Wernerfelt, Birger - In: Journal of business strategy 6 (1986) 4, pp. 67-74
Persistent link: https://www.econbiz.de/10003705482
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Sources of superior performance : market share versus industry effects in the US brewing industry
Montgomery, Cynthia A. - In: Management science : journal of the Institute for … 37 (1991) 8, pp. 954-959
Persistent link: https://www.econbiz.de/10001113429