Similar Search Results

Measuring negative effects of copycat products in emerging consumer markets

Suzuki, Mayu; Washida, Yuichi - In: Hitotsubashi journal of commerce and management 55 (2021) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10012659483

Market niche as a method of brand promotion

Boienko, Оlena; Susidenko, Оleksii - In: Baltic Journal of Economic Studies 5 (2019) 1, pp. 15-20

Persistent link: https://www.econbiz.de/10012209157

Effects of marketing indicators application on brand evaluation

Janjić, Ljubica; Arsić, Ljiljana; Anđelković, Žaklina - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 13 (2022) 2, pp. 91-98

Persistent link: https://www.econbiz.de/10013548915

Brand transitions in emerging markets : an exploratory perspective and research framework

Narayanan, Priya - In: Journal of strategic marketing 32 (2024) 3, pp. 333-357

Persistent link: https://www.econbiz.de/10014553256

Emerging branding trends in the post-COVID world

Toniatti, Clarisse de Aguiar; Guerreiro, Manuela; … - In: Journal of tourism, sustainability and well-being 11 (2023) 2, pp. 100-115

Innovative branding approaches are emerging since the fundamentals of brand management are being called into question … in brand management. Second, to identify the trends that may consolidate in the post-COVID scenario. A qualitative and … marketing professionals from Portugal and Brazil. Informed by the Brand Work Manifesto principles, the most relevant trends to …

Persistent link: https://www.econbiz.de/10014318388