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Digital Selling : Erfolgreiche Strategien und Werkzeuge für B2B-Marketing und Vertrieb
Kilian, Dietmar (ed.); Mirski, Peter (ed.) - 2016
Persistent link: https://www.econbiz.de/10011629018
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Behind the cloud : the untold story of how salesforce.com went from idea to billion-dollar company - and revolutionized an industry
Benioff, Marc R.; Adler, Carlye - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10013489987
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Marktorientierung durch das Internet : ein wissensorientierter Ansatz für Unternehmen
Grether, Mark - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001776826
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Examining the relationship between information systems and marketing functions : the experience of a Middle East airline
Basahel, Abdullah; Irani, Zahir - In: International journal of business information systems : … 4 (2009) 4, pp. 403-418
Persistent link: https://www.econbiz.de/10003855031
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Management subspecialisms
Alvesson, Mats (ed.) - 2011
Persistent link: https://www.econbiz.de/10009127346
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Marktorientierung durch das Internet : ein wissensorientierter Ansatz
Grether, Mark (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001763093
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Big data as a game changer : how does it shape business intelligence within a tourism and hospitality industry context?
Stylos, Nikolaos; Zwiegelaar, Jeremy - In: Big data and innovation in tourism, travel, and …, (pp. 163-181). 2019
Persistent link: https://www.econbiz.de/10012006198
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Business Intelligence 2.0 : Knowledge-Based Services zur automatisierten Analyse der Meinungsbildung im Web 2.0
Kaiser, Carolin - 2012
Persistent link: https://www.econbiz.de/10009564554
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Performing web analytics with Google Analytics 4 : a platform review
McGuirk, Mike - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 854-868
Persistent link: https://www.econbiz.de/10014537411