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Marketing and innovation

Prabhu, Jaideep - In: The Oxford handbook of innovation management, (pp. 53-68). 2014

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Marketing and Innovation

Prabhu, Jaideep - In: The Oxford handbook of innovation management. 2013

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Strategic marketing management in Asia : case studies and lessons across industries

Andaleeb, Syed S. (ed.); Andaleeb, Syed S. (ed.); … - 2017 - First edition

Evolution of marketing as a discipline / Syed Ferhat Anwar -- Marketing environment / Geok Theng Lau -- Strategic planning and marketing models / Khandoker Mahmudur Rahman -- Marketing research / Syed Saad Andaleeb and Khalid Hasan -- Consumer behavior / Syed Saad Andaleeb and Shiraz Latiff --...

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The influence of business strategy on market orientation and new product activity

Frambach, Rudolf T.; Prabhu, Jaideep; Verhallen, Theo W. - 1998

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Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017

Chandy, Rajesh K. (ed.); Inman, Jeffrey (ed.); … - Winter Marketing Academic Conference <2017, Orlando, Fla.>; … - 2017

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Pathways to profits : the impact of marketing vs. finance skills on business performance

Anderson, Stephen J.; Chandy, Rajesh K.; Zia, Bilal - In: Management science : journal of the Institute for … 64 (2018) 12, pp. 5559-5583

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Reaching for rigor and relevance : better marketing research for a better world

Madan, Shilpa; Johar, Gita Venkataramani; Berger, Jonah; … - In: Marketing letters : a journal of research in marketing 34 (2023) 1, pp. 1-12

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The price elasticity of selective demand : a meta-analysis of econometric models of sales

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Advertising Effectiveness

Tellis, Gerard J. - In: The History of Marketing Science

The following sections are included:IntroductionStream 1: Models of advertising elasticityStream 2: Models of advertising carryover and dynamicsStream 3: Models of ad frequencyStream 4: Models of advertising contentStream 5: Field experiments of the effects of advertisingSummaryReferences

Persistent link: https://www.econbiz.de/10011206600