This paper presents initial findings of a preliminary examination of self-service at petrol stations in the United Arab Emirates (UAE). Informal discussions were held with 30 taxi drivers in four of the largest emirates in the UAE and a diary account was kept over a period three months. This...

Purpose – This paper aims to examine the challenges and opportunities faced by the contemporary marketer looking to the future of the United Arab Emirates (UAE). Design/methodology/approach – Based on a review of the literature, futures studies and concepts originating from expert opinion,...

Purpose – The purpose of this paper is to review Egg Card's current marketing strategy, drawing on the recent media flurry over its disaffected customers. The paper also seeks to highlight the extent of Egg Card's contribution to the gap between marketing theory (i.e. marketing as an academic...