Purpose – The purpose of this paper is to explore how two aspects of place affect consumers’ authenticity perceptions of a wine and their willingness to pay for it. One aspect of place is the wine’s country of origin, specifically Old World versus New World wines. A second aspect of place...

Purpose – The purpose of this paper is to explore how much one's academic development and environment influence the way one performs, evaluates, writes and tries to publish basic, scholarly marketing research. Design/methodology/approach – A sample of results from initial journal submissions...

Purpose – Value as a research topic within marketing is not new. The purpose of this research note is to examine how value fits within marketing in the twenty‐first century. Specifically, the emergence of service‐dominant logic has brought the concept of co‐creation of value to the...