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Characteristics of marketing communication strategy of a small enterprise
Lazarević-Moravčević, Marija - In: Economic analysis : EA 52 (2019) 2, pp. 104-112
Persistent link: https://www.econbiz.de/10012182653
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Implementing eco-innovation by utilizing the internet to enhance firm’s marketing performance : study of green batik small and medium enterprises in Indonesia
Aryanto, Vincent Didiek Wiet; Wismantoro, Yohan; … - In: International journal of e-business research : an … 14 (2018) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10011809211
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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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Influencer marketing as a method of solving the crisis of trust in digital content marketing
Sołoducha, Krzysztof - In: European research studies 25 (2022) 3, pp. 634-645
Persistent link: https://www.econbiz.de/10013532441
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Structure and constituents of digital marketing systems
Robul, Yuriy - In: Olsztyn economic journal 15 (2020) 1, pp. 53-62
Persistent link: https://www.econbiz.de/10012221394
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E-marketing and BPA coordination on business strategy
Katsonis, Nikolaos; Sfakianakis, Michael; Myloni, Barbara; … - In: International journal of internet marketing and … 13 (2019) 2, pp. 155-169
Persistent link: https://www.econbiz.de/10012105486
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An investigation on incentive strategies in community building in business-to-business electronic markets
Li, Xiaoling; Li, Xinjian; Wang, Rui - In: Journal of business-to-business marketing 25 (2018) 4, pp. 261-272
Persistent link: https://www.econbiz.de/10011956310
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Data-driven intelligence for SME e-business : a marketing and sales perspective
Reinhold, Michael; Reinhold, Stephan - In: Marketing review St. Gallen : Marketingfachzeitschrift … 31 (2014) 4, pp. 52-59
Persistent link: https://www.econbiz.de/10010390898
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E-marketing integration strategy on marketing profitability : evidence from e-commerce businesses in Thailand
Chanthinok, Kriangsak; Ussahawanitchakit, Phaprukebaramee - In: Journal of international business and economics : JIBE 14 (2014) 2, pp. 65-82
Persistent link: https://www.econbiz.de/10010407280
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Creating value through returns management : exploring the marketing-operations interface
Mollenkopf, Diane A.; Frankel, Robert; Russo, Ivan - In: Journal of operations management 29 (2011) 5, pp. 391-403
Persistent link: https://www.econbiz.de/10009129659