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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Saunders, John A.; … - 2007 - 4., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003376374
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Japanese marketing strategies in the UK : a comparative study
Doyle, Peter; Saunders, John; Wong, Veronica - In: Journal of international business studies : JIBS ; an … 17 (1986) 1, pp. 27-46
Persistent link: https://www.econbiz.de/10003533679
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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Wong, Veronica; … - 2011 - 5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008657112
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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Saunders, John A.; … - 2003 - 3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
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Marketing strategy and competitive positioning
Hooley, Graham J. - 2004 - 3. ed
Persistent link: https://www.econbiz.de/10001782878
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A comparative study of British, US and Japanese marketing strategies in the British market
Doyle, Peter - In: International journal of research in marketing : IJRM ; … 5 (1988) 3, pp. 171-184
Persistent link: https://www.econbiz.de/10001069426